Set on the edge of Brisbane CBD in Spring Hill, 185 Wharf Street is a premium residential development by Cbus Property, designed by Rothelowman. Rising 30 levels and comprising 125 luxury apartments, the project was created to bridge the gap between inner-city convenience and the space, privacy and liveability of a traditional home.
For the sales team, the opportunity was clear. 185 Wharf Street offered sweeping views across the Brisbane CBD and river, a strong sustainability story, and a highly considered residential product. The challenge was presenting all of that in a way that felt as premium as the project itself and helped buyers quickly understand the value of the opportunity.
Set on the edge of Brisbane CBD in Spring Hill, 185 Wharf Street is a premium residential development by Cbus Property, designed by Rothelowman.
Cbus Property
Rothelowman
Slate Project Marketing / Internal
185 Wharf Street was brought to market as a high-end residential address in one of Brisbane’s most connected inner-city locations. Positioned in Spring Hill with a sought-after 4000 postcode, the development was designed around wellness, sustainability and the idea of the quintessential Brisbane home, reinterpreted vertically.
That meant the story was about more than apartments alone. Buyers needed to understand the quality of the residences, the lifestyle on offer, the expansive views and the broader design thinking behind the building.
The client needed a way to showcase the sweeping views of Brisbane CBD, the Brisbane River and the premium nature of the project in a clear and engaging way.
For a project positioned at this level, the sales experience needed to do more than display information. It had to help buyers connect with the product emotionally, while giving agents the tools to move seamlessly between vision, floorplans, amenities and available residences.
That led to a connected sales gallery experience built around immersive presentation and model integration.
Using the Presenter App, curved LED wall, TV and model lighting integration, the team could guide buyers through the project with far greater clarity and confidence. The result was a premium showroom experience that helped bring the development to life and support a more effective sales journey.
DisplaySweet was used throughout the sales gallery as the central presentation platform for 185 Wharf Street.
Agents could connect to the curved LED wall and physical model at the same time, presenting unit floorplans, residence views and renderings of the amenities and gardens in one seamless journey. This made it easier to move from the broader lifestyle story of the project into specific apartment conversations, without losing flow or impact.
The combination of large-format presentation and model integration helped reinforce the luxury positioning of the project, while giving the sales team a clearer, more intuitive way to guide buyers through the opportunity.
Problem:
The client needed to communicate the premium quality of the project, including its views, amenities and design story.
Solution:
DisplaySweet created an immersive sales gallery experience that helped bring the project to life visually and emotionally.
Problem:
Buyers needed to understand both the lifestyle proposition and individual residences.
Solution:
Presenter, LED wall and model lighting integration allowed agents to move fluidly between big-picture storytelling and detailed apartment selection.
Problem:
The sales experience needed to match the calibre of the development.
Solution:
DisplaySweet helped create a polished, premium presentation journey that reflected the quality of the product and supported stronger buyer engagement.
185 Wharf Street has seen strong market absorption, particularly from owner-occupiers and right-sizers. The first and second releases sold out ahead of schedule, reflecting strong early demand for the project.
As interest continued, the project moved into its final release of premium oversized two, three and four-bedroom homes, reinforcing the strength of the development’s positioning in the market. With a project value of approximately $280 million and entry pricing from $1.65 million for two-bedroom residences, 185 Wharf Street established itself as one of Brisbane’s standout premium apartment launches.
What is 185 Wharf Street?
185 Wharf Street is a premium 30-level residential development in Spring Hill, Brisbane, by Cbus Property, comprising 125 luxury apartments.
What DisplaySweet products were used?
The project used Presenter App, LED walls, TV and model lighting integration.
How was DisplaySweet used in the sales process?
DisplaySweet powered the sales gallery, allowing agents to present unit floorplans, views, amenities and the model in one connected experience.
What results did the project achieve?
The first and second releases sold out ahead of schedule, with strong demand from owner-occupiers and right-sizers, leading into a final release of premium residences.
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