72 Carlyle by Lefferts Development

THE STORY

The Summary

72 Carlyle is a luxury residential development located in Miami Beach, positioned between the Atlantic Ocean and the Intracoastal Waterway. Designed by Piero Lissoni, the project combines striking architecture with expansive private terraces to deliver a refined coastal lifestyle where natural beauty and design come together.

DisplaySweet were engaged to help the sales team clearly communicate this vision, transforming complex project information into a structured, intuitive and immersive sales experience. By combining storytelling, real-time data and interactive technology, the platform enabled a premium and consistent experience across every interaction.

The context

72 Carlyle is designed as a landmark coastal address, where architecture, views and lifestyle come together to define the living experience. Designed by Piero Lissoni, the project reflects a considered and sophisticated approach to contemporary coastal living.

For the sales team, success depended on clearly communicating not just the residences, but the overall vision of the development and its relationship to its unique waterfront setting, particularly in the lead-up to its September 2025 launch.

The challenge

Lefferts needed a platform that could:

• Clearly present the vision of the project during sales meetings
• Simplify complex information into a more intuitive and engaging experience
• Integrate with their CRM to manage both client data and unit availability
• Deliver a consistent presentation across multiple sales environments
  

Without a connected system, maintaining clarity, accuracy and efficiency across the sales process was challenging.

The turning point

Rather than relying on disconnected tools, DisplaySweet was implemented as the foundation of the sales gallery experience.

This created a single, connected platform that unified presentation, content and data, allowing the team to deliver a more structured, engaging and consistent sales journey.

The experience

DisplaySweet transformed the 72 Carlyle sales gallery into a fully connected and immersive presentation environment.

Using the Presenter App, agents could guide buyers through the development story, architectural vision and available residences from a single intuitive interface.

The platform was integrated across multiple touchpoints within the space. LED walls and TV displays were connected to the system, allowing agents to present content at scale while maintaining full control of the narrative. Within the boardroom, dual TV screens ensured that every client had a clear and consistent view of the presentation, regardless of where they were seated.

Model Lighting Integration and the Digital Twin, powered by Unreal Engine, enabled agents to visually demonstrate the development in greater detail, helping buyers better understand the building, its exterior form and its relationship to the surrounding environment.

DisplaySweet Connect integrates directly with the client’s CRM via API, ensuring real-time accuracy across client data and unit availability. This allowed agents to present with confidence, knowing all information was current and consistent.

For the sales team, this created a structured and efficient presentation environment.

For buyers, it delivered a more immersive, intuitive and engaging experience.

THE SOLUTION

Problem: The project vision was difficult to communicate clearly in sales meetings
Solution: The Presenter App structured the sales journey into a guided experience, helping agents present the development in a clear and engaging way

Problem: The development needed to be brought to life visually within the sales gallery
Solution: Integration with LED walls, TVs, model lighting, and a Digital Twin powered by Unreal Engine created a more immersive and dynamic presentation environment

Problem: Managing client and unit data alongside presentations created inefficiencies
Solution: DisplaySweet Connect integrated with the client’s CRM via API, ensuring real-time accuracy across client information and availability

Problem: The sales environment required consistency across multiple screens
Solution: Mirrored TV integration ensured consistent and visible presentations across all seating positions within the boardroom

CLIENT FEEDBACK

“Working with DisplaySweet on 72 Carlyle has been a fantastic experience. Their platform has completely transformed the way we present to buyers, making every interaction more engaging and intuitive. The technology brought each project to life, helping our team deliver a truly premium and immersive experience.

One of the biggest advantages of the platform has been how easy it is to update content, pricing and availability completely seamlessly, keeping every presentation accurate and consistent. The DisplaySweet team really understands how marketing teams and agents work, and they made the entire process smooth, efficient and enjoyable from start to finish.”

Laura Goldrod
Marketing Manager
GFO Investments

FAQ

How did DisplaySweet improve the sales experience?
DisplaySweet transformed the sales process into a structured, guided presentation journey, helping agents clearly communicate the development while maintaining consistency and engagement.

How was DisplaySweet used within the sales gallery?
The platform was integrated across LED walls, TVs, model lighting and a 3D Digital Model, creating a connected and immersive presentation environment.

How did the platform support the sales team?
DisplaySweet centralised content, presentations and data, while integrating with the client’s CRM via API to ensure real-time accuracy across all interactions.

What was the overall impact?
DisplaySweet enabled a more engaging, consistent and efficient sales experience, helping the team present the development with clarity and confidence.

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