Aeris by Sekisui House

THE STORY

The context

Aeris sits within one of the largest urban renewal precincts in Sydney. As the sixth stage of the broader Melrose Park masterplan, the project needed to be understood not just as a standalone apartment release, but as part of a future suburb that will eventually include more than 5,000 residences, a new town centre, schools and light rail.

That scale created both an opportunity and a challenge. Aeris had a strong premium position within the precinct, but the team needed to help buyers quickly understand how this particular building related to the wider vision, what made it different, and why it represented a step up in both quality and lifestyle.

The challenge

For Sekisui House, the challenge was threefold.

First, the scale of Melrose Park made it difficult for buyers to visualise how a single building like Aeris fit into the broader precinct. Second, in a competitive market, the team needed to shift the conversation from buying a floor plan to buying into a future lifestyle. And third, a high-volume launch required instant access to accurate pricing and availability, without introducing friction into the sales process.

For a project positioned at the premium end of the precinct, the sales experience needed to create both clarity and momentum from the outset.

The turning point

Rather than treating Aeris as a conventional apartment release, the sales experience was designed to help buyers understand the project in context and connect emotionally with the lifestyle on offer before construction had even begun.

Using a combination of immersive screens, digital twin content and model integration, the team was able to move seamlessly between the scale of the broader masterplan and the detail of individual apartments. This helped create a more confident and intuitive buyer journey, while also giving the sales team real-time certainty on pricing and availability during launch.

The experience

DisplaySweet was used within the broader Melrose Park display suite to create a more immersive and efficient presentation environment for Aeris.

LED walls and TV displays helped communicate the scale of the masterplan and gave the presentation an immediate visual impact that static marketing materials could not match. The Digital Twin helped place Aeris within the wider precinct, allowing buyers to understand not only the building itself, but also its relationship to future amenity, transport and the broader neighbourhood.

At the same time, model lighting integration helped buyers quickly identify the apartment they were considering and understand its exact position within the building. This made the experience more immediate and reduced confusion during sales conversations.

Using the Presenter App, touchscreens and integrated sales tools, agents could move fluidly from precinct storytelling to apartment selection, while real-time availability and pricing updates ensured every conversation was based on accurate, current information. That level of speed and certainty was especially important in a launch environment where decisions were being made quickly.

THE SOLUTION

Problem:
Buyers needed to understand how Aeris fit within the scale of the wider Melrose Park masterplan.

Solution:
DisplaySweet used immersive screens, a digital twin and surrounding map content to place Aeris within the future precinct and make the bigger picture easier to understand.

Problem:
The sales team needed to shift the conversation from floorplans to lifestyle.

Solution:
LED walls, TVs and visual presentation tools helped bring the premium positioning of Aeris to life, showcasing views, finishes and lifestyle features in a more engaging and immediate way.

Problem:
A high-volume launch required instant, accurate information to avoid sales friction.

Solution:
With real-time pricing and availability integrated into the sales process, agents had immediate certainty, helping maintain momentum and support faster decision-making.

Problem:
Buyers needed a clear way to identify and understand individual apartments within the building.

Solution:
Model lighting integration helped buyers quickly and efficiently determine exactly which apartment they were looking at, adding clarity at a critical point in the journey.

RESULTS

Aeris delivered one of the strongest project launch results in the history of the Melrose Park precinct.

At launch in August 2025, the project achieved 35 apartment sales worth approximately $30 million in just four hours. More than 50 per cent of buyers were owner-occupiers, an especially strong outcome for the precinct, reflecting demand for Aeris’s premium positioning, elevated finishes and lifestyle offering.

The launch also set a new local benchmark, with two-bedroom apartments exceeding the $1 million mark for the first time in the area. For a project positioned as the most premium release within the masterplan, the result underlined the value of combining a clearly differentiated product with a sales experience that could communicate that value quickly and effectively.

FAQ

What is Aeris?
Aeris is the sixth and most premium stage of Sekisui House’s $5 billion Melrose Park masterplanned community in Sydney. It comprises 468 premium apartments across two towers and a mid-rise building, designed by GroupGSA.

What DisplaySweet products were used?
The project used the Presenter App, touchscreens, LED walls, TVs, model lighting integration and a Digital Twin

How was DisplaySweet used in the sales process?
DisplaySweet was used primarily in the Melrose Park Sales Gallery to help communicate the scale of the precinct, showcase the lifestyle offer of Aeris, guide buyers through apartment selection and provide real-time pricing and availability during launch.

What results did the project achieve?
Aeris sold 35 apartments worth approximately $30 million in four hours at launch, setting a new benchmark for the precinct and becoming the strongest launch in Melrose Park’s history.

How did DisplaySweet support the outcome?
DisplaySweet helped reduce friction in the sales process by combining immersive storytelling, model integration and live sales data in one connected environment, making it easier for buyers to understand the opportunity and for agents to move quickly with confidence.

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