Atrium at Carrington Place is a master-planned community in Castle Hill, by developers Ellipse Property. The development seamlessly integrates urban living with sustainability and accessibility. Spanning 32,000sqm, this multi-staged urban village is meticulously designed to blend with natural landscapes, and needed a top-tier sales gallery to help present and sell the vision to buyers.
Ellipse Property Projects Sales Team
Atrium at Carrington Place is a master-planned community in Castle Hill, by developers Ellipse Property. The development seamlessly integrates urban living with sustainability and accessibility. Spanning 32,000sqm, this multi-staged urban village is meticulously designed to blend with natural landscapes, and needed a top-tier sales gallery to help present and sell the vision to buyers.
Project Goals:
Creating An Emotional Connection
The sales gallery showcases Atrium’s location amongst the greater Carrington Place masterplan, and they utilised the Presenter App to showcase this and emotionally connect with buyers. To visually and spatially convey the scope of the multi-stage development—32,000m² total with over 10,000m² of open space—the DisplaySweet’s technology helped sales agents to build buyer confidence in the long-term vision.
Model Integration brought the physical model to life, syncing with the Presenter App to highlight selected apartments in real time, a powerful tool for sales agents. When the agent selected a floorplan in the plans section of the Presenter App, the corresponding apartment or floorplate would light up in the physical model, providing buyers with perspective on where in the building they would be living.
Interactive Presentations
The sales gallery also utilized interactive presentations in the Presenter App to connect to TV’s to walk buyers through each phase of the development, and to immersive them into renders and visuals. The ability to highlight local amenities with an interactive map experience was created to showcase the vibrant lifestyle around Atrium. Highlighting nearby restaurants, schools, healthcare, and key amenities, the map paints a clear picture of everyday convenience and connection.
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We pay our respects to the Darug people, the traditional owners of this land.
