Atrium is the inaugural stage of Carrington Place, Ellipse Property’s major masterplanned community in Castle Hill, Sydney. Designed by Tony Owen Partners with interiors by Scott Carver, the eight-storey development introduced 151 luxury one, two and three-bedroom apartments and penthouses directly opposite the Hills Showground Metro Station. As the first release within a much broader $850 million precinct vision, Atrium needed to do more than sell apartments. It needed to help buyers understand the wider masterplanned story from day one.
For the sales team, that created a clear opportunity. Atrium was not just a standalone building. It was the gateway into Carrington Place, a sustainability-led urban village focused on wellness, community living and future amenity. The sales experience had to communicate both the immediate appeal of the residences and the longer-term value of the broader precinct.
Atrium is the inaugural stage of Carrington Place, Ellipse Property’s major masterplanned community in Castle Hill, Sydney. Designed by Tony Owen Partners with interiors by Scott Carver, the eight-storey development introduced 151 luxury one, two and three-bedroom apartments and penthouses directly opposite the Hills Showground Metro Station.
Ellipse Property
Tony Owen Partners
llipse Sales and Colliers
Atrium marked the first public stage of Carrington Place, a large-scale residential masterplan in Sydney’s north west. As the opening release, it carried the responsibility of establishing the project’s tone, value and broader identity in the market. Buyers were not simply being asked to consider a single apartment building. They were being introduced to the future of an entire precinct.
That made the sales environment especially important. The team needed to showcase not only the homes themselves, but also the wider master planned vision, helping buyers understand how Atrium fit into the future community and why that context added value.
The central challenge was clarity.
Ellipse Property needed a solution that could present both the residences and the wider Carrington Place vision in a way that felt premium, seamless and easy to understand. For a masterplanned project, that meant helping buyers connect a single apartment choice to a much larger future lifestyle story.
The experience also needed to support agents with accurate, real-time pricing and availability so that conversations could move quickly and confidently inside the sales gallery.
That led to a sales gallery experience built around immersive presentation and connected data.
Using a 98-inch TV as the centrepiece of the immersive space, the team could introduce the scale and ambition of Carrington Place before moving into more detailed apartment presentations in the main sales area. With the Presenter App and CRM integration, the experience stayed premium on the surface while giving agents immediate access to the practical information needed to keep momentum moving.
DisplaySweet was used throughout the sales gallery as both a presentation platform and a connected sales tool.
In the immersive space, the large-format 98-inch screen helped the team sell the masterplan vision, giving buyers a clearer sense of the broader Carrington Place story and allowing the precinct to be presented in a more impactful and aspirational way. This was especially important for Atrium as the first stage, where early confidence in the overall vision was critical.
From there, agents could present available residences to TVs in the main sales area, moving more fluidly from big-picture storytelling into individual apartment conversations. The Presenter App connected directly to the client’s CRM, ensuring agents had accurate pricing and availability in real time. That combination of immersive storytelling and live information helped create a sales journey that felt both premium and commercially effective.
Problem:
The client needed to showcase not only the residences, but the wider masterplanned vision clearly.
Solution:
DisplaySweet created an immersive sales presentation environment that helped bring the Carrington Place story to life and gave buyers a clearer understanding of the broader precinct.
Problem:
The first stage of a masterplan needs to establish confidence in the future community, not just the immediate product.
Solution:
The immersive masterplan presentation helped position Atrium within the bigger vision, making the value of the wider development easier to understand.
Problem:
Agents needed accurate, up-to-date information during live presentations.
Solution:
CRM integration ensured pricing and availability were always current, helping the team present with greater confidence and keep conversations moving without friction.
Atrium achieved strong early market momentum. Reporting in 2025 stated that 80 per cent of all apartments in Atrium had sold, helping set up the next stage of Carrington Place. Subsequent reporting in 2026 also highlighted the broader strength of the masterplan, with Lily Lane, the second stage, breaking the Castle Hill apartment price record through a $5.75 million penthouse sale.
Those results suggest that buyers were responding not just to the residences themselves, but to the clarity of the masterplanned proposition. As the first stage of Carrington Place, Atrium helped establish confidence in the broader vision and create the momentum that later stages could build on.
What is Atrium?
Atrium is the first stage of Ellipse Property’s Carrington Place masterplan in Castle Hill, featuring luxury apartments and penthouses opposite Hills Showground Metro Station.
What DisplaySweet products were used?
The project used the Presenter App, TVs, an immersion room and CRM API integrations.
How was DisplaySweet used in the sales process?
DisplaySweet powered the immersive masterplan presentation in the sales gallery, then supported apartment presentations in the main sales area with live CRM-linked pricing and availability.
What results did the project achieve?
Reporting states Atrium reached 80 per cent sold, while the broader Carrington Place masterplan later achieved a local record through Lily Lane’s $5.75 million penthouse sale
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