“The AURA showroom technology is the best in the country. There is no compromising on quality and the user experience. Agents love our new showroom, as it’s simple, useful, and impactful. It truly has exceeded the expectations of both our agents and clients alike. We’ve always wanted to work with DisplaySweet, and this project really was the opportunity for us to create a new customer journey in luxury marketing.”
ALEX ADAMS, Head of Sales & Marketing - Aqualand
Aqualand's AURA project, located in the heart of North Sydney, is an ambitious development that brings together 386 luxury residences.
Aqualand
JLL Residential
The phased evolution of the AURA showroom has proven highly successful, with Aqualand achieving $100 million in sales in February 2024. This remarkable achievement was further highlighted by AURA becoming a finalist in the Urban Developer Awards for Excellence, recognising its innovative approach to showroom design and technology integration.
– Establish a new benchmark for interactive showroom experiences.
– Create a multifunctional space adaptable for daily operations, events, and large-scale launches.
– Redefine property sales by leading with innovative partners and cutting-edge technology solutions.
The initial configuration of the AURA showroom included a combination of DisplaySweet tech, including the showstopping Immersion Room captivating customers by integrating panoramic views from the apartments to allow them to imagine what life would be like living in each apartment.
This phase focused on delivering an initial wow factor, combining visual appeal with interactive digital tools to engage customers deeply. Initial feedback highlighted the tech's effectiveness in capturing customers' imaginations, prompting the first evolution of the showroom to address more specific customer interaction needs.
Responding to customer feedback and the initial success, Aqualand expanded the showroom’s capabilities by introducing the Masterplan to show a detailed strategic and growth plans for the surrounding area and key points of interest. This was the first Masterplan of its kind for any apartment development, it saw a significant increase in engagement, allowing customers to explore and understand the surroundings of North Sydney more thoroughly and highlighting the accessibility to Greater Sydney–easily and interactively..
With physical apartments ready to view, Aqualand relocated the showroom to offer complimentary customer experiences. This allowed the team to show the quality, amenity and lifestyle options including views from the residences, which significantly enriched the customer journey and decision-making process.
“Working with DisplaySweet has revolutionised our approach to selling off-the-plan apartments for our AURA by Aqualand project. Their technology allowed us to set new benchmarks in immersive showroom experiences and bring the project to life by turning a vision into reality for potential customers. We were able to showcase real-level views from each apartment across all technology including on our 8.5 metre LED wall, which helped customers visualise themselves in their future homes. This immersive approach significantly elevated our marketing and boosted customer confidence and interest.
The integration of DisplaySweet’s advanced technology in our showrooms has also played a crucial role in educating customers about the growth and lifestyle of North Sydney. Display Masterplan effectively communicated the strategic vision and the area's transformation.”
Ann Duong - Project Marketing Manager, Aqualand
Proven Results
AURA by Aqualand recorded $100 million in apartment sales in February 2024 alone, described by the developer as a record month for Sydney’s North Shore, followed by a $40 million record sales week — highlighting the impact of a highly immersive, data-driven sales experience.
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We pay our respects to The Cammeraygal people, the traditional owners of this land.
What we do
OUR COMMITMENT TO DATA SECURITY
