Beach House by GURNER™

THE STORY

THE SUMMARY

Beach House by GURNER™ is a premium build-to-rent development located in the vibrant seaside suburb of St Kilda, Melbourne. Designed for long-term residents who care about lifestyle as much as layout, the project brings together contemporary apartments, curated amenities and hospitality-inspired living.

For GURNER™, the goal was simple: lease faster, without ever compromising the premium experience. Prospective residents needed to quickly understand the lifestyle offer, feel the value of the amenity experience, and then move into the right available apartment with confidence, even as availability changed daily.

DisplaySweet enabled a structured leasing journey that keeps pace with real leasing conversations. Agents can present the Beach House story, run a premium amenity tour, and then move straight into live apartment availability using build-to-rent filters such as move-in date by apartment and furnished vs unfurnished. The experience stays polished and consistent, while the leasing process moves faster.

THE CONTEXT

St Kilda is one of Melbourne’s most iconic waterfront neighbourhoods, known for its vibrant culture, beachside lifestyle and thriving dining and entertainment scene.

Beach House by GURNER™ was designed to capture the energy of this location while delivering a refined residential experience built specifically for the evolving build-to-rent market. The development offers residents a carefully curated environment combining high-quality apartments with lifestyle-driven amenities and services.

For GURNER™, the leasing experience needed to reflect this same level of quality and attention to detail. Prospective residents needed to understand the vision behind the development while also exploring available apartments quickly and easily.

Creating a presentation environment that balanced storytelling with real-time leasing information became a key priority.

THE CHALLENGE

Build-to-rent leasing is fast, fluid, and emotional.

Leasing agents must move quickly between:

• Explaining the development vision and lifestyle
• Bringing the amenity offer to life
• Identifying available apartments that match a resident’s requirements

The core challenge is that most leasing workflows force a trade-off: you either move quickly and lose the premium experience, or you deliver the premium story and slow the process down.

The team needed to

• Present the Beach House brand and lifestyle story in a clear and engaging way
• Hero the amenity offer in a way that felt immersive, not like a static image gallery
• Navigate live apartment availability efficiently during appointments
• Match residents faster using build-to-rent specific filters, including move-in date by specific apartment and whether an apartment is furnished
• Deliver a consistent and premium presentation experience for every prospective resident
• Maintain accurate information as availability changes throughout the leasing process

Traditional marketing materials alone could not support the pace of leasing appointments. The team needed a presentation platform that would allow them to move naturally between storytelling, amenity touring and live availability, so they could lease faster while keeping the premium experience intact.

THE TURNING POINT

Rather than relying on static brochures or fragmented information systems, GURNER™ implemented the DisplaySweet platform to structure the leasing journey.

This transformed Beach House from a simple listing into a guided presentation experience that helped prospective residents understand both the lifestyle offering and the available apartments.

Just as importantly, the leasing team could move faster during appointments because apartment matching was built for build-to-rent. Agents could filter and shortlist options using leasing-relevant criteria like move-in date and furnished vs unfurnished, while keeping the conversation flowing.

The result was a leasing environment designed to do two things at once: keep the presentation premium, and help the team lease faster.

THE EXPERIENCE

DisplaySweet enabled the GURNER™ leasing team to present Beach House through a structured and seamless presentation flow.

Using the Presenter app on iPads, agents can guide prospective residents through the development story, introduce the GURNER™ brand, showcase the project’s amenities, and then transition directly into apartment availability and layouts.

This allows leasing conversations to unfold naturally while maintaining a polished and consistent experience for every appointment.

When the conversation moves from lifestyle to selection, agents can then identify suitable apartments quickly using build-to-rent specific filters, including move-in date by apartment and furnished vs unfurnished. This keeps momentum high and removes back-and-forth, while still delivering a premium experience.

Whilst using the web Presenter, the same premium presentation could also be delivered remotely for prospective residents relocating from interstate or overseas.

For the leasing team, this creates a structured and efficient leasing environment.

For prospective residents, it provides clarity, confidence and a deeper understanding of what living at Beach House could offer.

THE SOLUTION

Problem: The team needed to lease faster without compromising the premium experience.

Solution: The DisplaySweet Presenter structured the leasing journey into a guided flow that keeps pace with real appointments, from story to amenity tour to live apartment selection.

Problem: Prospective residents needed to understand both the lifestyle and the apartments available within the development.

Solution: DisplaySweet Presenter structured the leasing journey into a guided experience that introduces the development vision and lifestyle before transitioning into apartment availability and layouts.

Problem: Amenities needed to be sold as a lifestyle experience, not a static gallery.

Solution: DisplaySweet’s Amenity Tour feature turned amenities into a guided story, moving beyond a static gallery to help residents understand what’s offered and where it sits within the development.

Problem: Leasing agents needed to navigate availability quickly during client appointments.

Solution: The Presenter platform allows agents to access live apartment information directly within the presentation and match residents faster using build-to-rent specific filters, including move-in date by apartment and whether an apartment is furnished or unfurnished.

Problem: Leasing presentations needed to remain consistent and accurate as availability changes.

Solution: The DisplaySweet Studio enables the team to manage and update presentation content centrally, ensuring all leasing agents present the most current information.

RESULTS

• Faster leasing, without compromising the premium experience
  
• A more structured leasing flow that moves smoothly from lifestyle story to apartment selection
  
• Stronger amenity presentation through guided Amenity Tour, improving resident confidence
  
• Faster apartment matching using build-to-rent filters like move-in date and furnished vs unfurnished
  
  

CLIENT VOICE

"Beach House set a new standard in luxury leasing, and every part of the experience needed to reflect that.

DisplaySweet helped us lease faster without ever compromising on the premium experience. It gave our team the confidence, clarity and pace we needed to deliver results. We consider it a must-have for BtR. It delivers faster leasing and a seamless premium experience. For a project this premium, we wouldn’t trust anyone else."

Rebecca Holgate, General Manager, Sales Operations GURNER™

FAQ

Will DisplaySweet help us lease faster without losing a premium experience?
Yes. DisplaySweet structures the leasing journey into a guided presentation flow that keeps pace with leasing appointments while maintaining a premium, consistent experience from story and amenities through to live apartment selection.

How did DisplaySweet help present amenities at Beach House?
Amenity Tour turned amenities into a lifestyle story, moving beyond a static gallery so prospective residents understand what’s offered and where it sits within the development.

How did the platform support build-to-rent apartment matching?
Presenter enabled leasing agents to shortlist apartments quickly during appointments using build-to-rent decision criteria, including move-in date by specific apartment and whether an apartment is furnished, while keeping the leasing conversation flowing.

How did DisplaySweet support remote leasing for interstate and overseas residents?
Using the web Presenter, leasing agents delivered the same premium guided presentation remotely to prospective residents relocating from interstate or overseas, then moved straight into live apartment availability, helping residents make confident leasing decisions without visiting in person.

To discover more, book a free consultation below.

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