Located on the site of a former textile mill in Melbourne’s inner west, Bradmill Yarraville is one of the largest urban renewal projects in the city’s history. Frasers Property Australia is transforming the historic industrial landmark into a thriving masterplanned village, bringing together over 1,200 residences, open green spaces, curated retail, and a strong sense of place.
Agent/Broker: Frasers Property Sales Team
Reviving a Legacy. Building a Community.
Located on the site of a former textile mill in Melbourne’s inner west, Bradmill Yarraville is one of the largest urban renewal projects in the city’s history. Frasers Property Australia is transforming the historic industrial landmark into a thriving masterplanned village, bringing together over 1,200 residences, open green spaces, curated retail, and a strong sense of place.
To help buyers navigate the scale and vision of this once-in-a-generation project, Frasers partnered with DisplaySweet to create an immersive sales experience that connects the past, present and future of Bradmill Yarraville.
Objectives
With distinct precincts including Bradmill Quarter, The Arbory, and Heritage Precinct, it was critical to help buyers understand how the project’s elements come together to form a walkable, vibrant community. DisplaySweet technology was used to visually convey the masterplan’s scale, diversity, and lifestyle offering.
The Bradmill site has deep industrial roots dating back to 1925. Frasers needed to honour this legacy while sharing their vision for a new chapter. Custom presentations using The Presenter App told the compelling story of Bradmill’s transformation, the masterplan’s evolution, and lifestyle opportunities, reinforcing buyer confidence and emotional buy-in.
Drive Urgency and Sales
To support early-stage sales and generate momentum, DisplaySweet tools showcased key selling points—limited-release homes, views, finishes, layouts, and proximity to schools, retail and transport with the Presenter App linked to TV’s throughout. The Touchscreens enabled interactive browsing of townhome and apartment layouts, amenity features, and stage-specific availability. These digital touchpoints enabled buyers to engage deeply and act decisively.
Clarity Through Visualization
Buyers could instantly see where their future home fits within the broader neighbourhood. The physical scale Model Integration was synced interactively to offer unmatched clarity and confidence. A 3D digital model offered a comprehensive view of the full site and staged rollouts, supporting a long-term vision while anchoring immediate purchase decisions. The digital model bridged the gap between digital selections and physical presence by lighting up locations on the scale model.
Seamless Storytelling Across Touchpoints
From digital to physical, DisplaySweet enabled Frasers to guide buyers through a cohesive sales journey, culminating in a deeper understanding of Bradmill’s past, its future, and their place within it.
Sales Enablement with Live Data
With CRM integration, sales teams had access to live property statuses and pricing, ensuring all information presented was current, accurate, and actionable. Through use of DisplaySweet’s portal, the sales team were able to have real-time property updates, CRM integration, and seamless presentation tools.
Contact our sales team today to see how our tailored gallery solutions can elevate your presentations and captivate clients.
We pay our respects to the Dharawal people, the traditional owners of this land.
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