Moonee Valley Park by Hamton

Hamton’s Moonee Valley Park project is a legacy redevelopment of the iconic Moonee Valley Racecourse, in Melbourne’s northwest.

project details
CRM Integration
creative team

Brand & Creative by Hoyne

Renders by FloodArchitecture by Rothelowman

Interior Design by Cox Architects

Landscape Architecture by Tract

Sales Technology by DisplaySweet

It's size and scope to be rolled out of multiple stages needed a digital display option that would educate buyers, introduce them to the new community while also offering the marketing and sales team flexibility to add new details and stages as they become available for public release.DisplaySweet installed a large scale Interactive Masterplan placed in the display that overlooked the racecourse to give buyers a full overview of the project.

Meanwhile, agents could work with individual buyers and walk them through various components of the project via the Display Presenter App that was connected to multiple TV's in different zones.

We pay our respects to The Wurundjeri Woi-wurrung people, the traditional owners of this land.

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