Horizon Hurstville by Masscon & The One Collection

THE STORY

The context

Horizon Hurstville was brought to market as the concluding stage of East Quarter Village, combining premium residences with a mixed-use lifestyle offer that includes a ground-floor Woolworths, the future St Clair Lane retail laneway and a suite of resident amenities including a meditation deck, sauna and residents’ lounge.

This gave the project a strong proposition, but also a more nuanced one. Buyers were not simply choosing an apartment. They were being asked to buy into a broader lifestyle and a refreshed vision for a site with an existing history.

The challenge

The client faced three connected challenges.

First, the site needed to be repositioned. Previously associated with the Beyond project, the development had to be reintroduced as Horizon, with a new identity and a renewed sense of confidence around its future.

Second, trust mattered. In a market where build quality and delivery certainty are increasingly scrutinised, the partnership between Masscon and The One Collection needed to be presented as both credible and future-focused, combining builder reliability with a more design-led residential vision.

Third, Horizon needed to cut through in a competitive Hurstville market. Selling a vertically integrated lifestyle above retail and close to major transport links required a presentation experience that could communicate the quality of the product and the broader proposition quickly and clearly.

The turning point

That led to a sales gallery experience built around scale, immersion and interaction.

Using the Presenter App and a large-format LED wall, the display suite became a high-impact environment where the Horizon brand and story could be introduced with far greater clarity and confidence than would have been possible through conventional screens alone.

The experience

DisplaySweet was used in the sales gallery as the centrepiece of the buyer journey.

The LED wall created a cinematic presentation environment that allowed the team to showcase the Horizon identity, architecture, lifestyle positioning and project imagery at a scale that immediately lifted the quality of the experience. This was particularly important for a project needing to establish a new chapter for the site and create confidence from the first impression.

The Presenter App then gave agents the freedom to control the presentation from an iPad, allowing them to move around the suite and tailor conversations in a more personal, boutique way. Rather than being fixed behind a desk or screen, agents could guide buyers through the story more naturally, making the interaction feel more immersive and responsive.

THE SOLUTION

Problem:
The site needed to be reintroduced with a new identity and renewed buyer confidence.

Solution:
DisplaySweet helped create a high-impact presentation environment that brought the Horizon brand to life and supported a clearer reintroduction of the project to market.

Problem:
The development needed to communicate trust as well as lifestyle aspiration.

Solution:
The premium sales gallery experience helped present the partnership behind the project in a more credible, considered and future-focused way.

Problem:
The project needed to stand out in a competitive market.

Solution:
The scale and visual quality of the LED wall gave the team a more powerful way to communicate the lifestyle proposition and cut through competing developments.

Problem:
Agents needed a more flexible, engaging way to present.

Solution:
Presenter enabled a mobile, more tailored sales journey, allowing agents to move freely through the suite and make each buyer interaction feel more personal and dynamic.

FAQ

What is Horizon Hurstville?
Horizon Hurstville is a 19-storey mixed-use residential tower in Hurstville, NSW, comprising 179 premium apartments and forming the final stage of East Quarter Village.

What DisplaySweet solutions were used?
The project used Presenter App and LED wall.

How was DisplaySweet used in the sales process?
DisplaySweet was used in the sales gallery, with the LED wall acting as the centrepiece of the presentation and Presenter enabling agents to control content live from an iPad.

What results did the project achieve?
The project recorded strong demand, with 95 of 179 apartments sold by early 2026.

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