Kokoda House by Kokoda Property

THE STORY

The context

Kokoda House sits on the Teneriffe Banks site and was designed to bring the future precinct to life before construction. The development itself combines luxury residences, extensive landscaped grounds, retail, dining and Brisbane’s first Kimpton Hotel within one major riverfront address. That scale created a rare opportunity, but also a clear challenge: buyers needed to understand not just individual apartments, but the precinct as a whole and the quality of the lifestyle it promised.

The challenge

For a project of this scale, a traditional sales gallery would not have been enough.

The team needed a sales experience that could communicate the full ambition of Teneriffe Banks while still helping buyers move confidently from a broad project vision to a specific residence choice. The challenge was to make a large, mixed-use precinct feel intuitive, premium and easy to navigate, while creating a journey that would leave a lasting impression in a competitive luxury market.

The turning point

That led to a sales gallery built around immersion from the very first step.

Rather than relying on one central presentation point, the experience was designed as a sequence. Buyers entered through a multi-projection immersion room, moved through an immersive hallway, then arrived at a large immersion wall alongside the architectural model, before finishing in a more focused closing room supported by a TV presentation screen. Each part of the gallery had a role to play in building understanding, emotion and momentum.

The experience

DisplaySweet helped create a sales journey that felt highly considered from beginning to end.

On entry, the multi-projection immersion room set the tone for the development and helped buyers connect with the scale, mood, and lifestyle of Teneriffe Banks. The immersive hallway extended that sense of anticipation, making the transition through the space feel like part of the narrative rather than simply a route between displays.

At the heart of the gallery, the large immersion wall worked alongside the architectural model to help buyers better understand the precinct. This made it easier for the sales team to move between the broader vision of Teneriffe Banks and the finer detail of specific residences, helping buyers understand both the scale of the project and their place within it.

Finally, the TV screen in the closing meeting room provided the team with a more intimate setting for detailed follow-up conversations, allowing presentations to shift from immersive storytelling to focused decision-making. The result was a display suite experience that felt premium, structured and easy to navigate, even for a project of considerable scale.

THE SOLUTION

Problem:
The project was large and complex, with multiple buildings and a mixed-use precinct story to communicate.

Solution:
DisplaySweet helped create a sequenced sales journey that broke the experience into clear, engaging stages, making the broader vision easier for buyers to absorb.

Problem:
The team needed to create an emotional connection early in the journey.

Solution:
The entry immersion room and hallway established atmosphere and impact from the outset, helping buyers connect with the lifestyle proposition before moving into the details.

Problem:
Buyers needed to understand both the precinct and their specific place within it.

Solution:
The large immersion wall and model integration helped link big-picture storytelling with apartment-specific understanding, giving buyers greater confidence as they moved through the presentation.

Problem:
The sales process needed to transition smoothly from inspiration to close.

Solution:
A dedicated closing room with TV support allowed the team to move from immersive presentation into more focused, high-value conversations without losing continuity in the journey.

RESULTS

Kokoda House supported the launch of Teneriffe Banks, which achieved $285 million in sales on its first day, described by Kokoda as the strongest single day of apartment sales in Queensland history. Public reporting also states that more than 50 per cent of residences in the first two buildings released, The Interloom and The Skyform, sold on launch day, following more than 5,000 registrations of interest ahead of release.

For a project of this size, those results reflect more than demand alone. They point to the power of a well-designed buyer journey that can make a large and ambitious precinct feel clear, premium and easy to engage with from the very first interaction.

FAQ

What is Kokoda House?
Kokoda House is the immersive sales gallery for Teneriffe Banks, Kokoda Property’s luxury riverfront precinct in Brisbane.

What DisplaySweet solutions were used?
The sales gallery included a multi-projection immersion room on entry, an immersive hallway, a large immersion wall alongside the architectural model, and a TV screen in the closing meeting room.

How was DisplaySweet used in the sales process?
DisplaySweet helped structure the gallery as a guided buyer journey, moving from large-scale immersive storytelling into model-based project understanding and then into more focused closing conversations.

What results did the project achieve?
Teneriffe Banks achieved $285 million in first-day sales, with more than half of residences in the initial two buildings sold on launch day.

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