Located in Melbourne's northern growth corridor, Merrifield is a landmark 900-hectare masterplanned community developed by MAB. Victoria's largest mixed-use developments, Merrifield brings together residential neighbourhoods, employment precincts, retail centres, schools and parklands to create an entirely new city for Melbourne's growing north.
For the sales team, the challenge extended well beyond selling individual homes. Buyers needed to understand the scale of the vision, how the community would evolve over time and the long-term value of investing in one of Australia's most ambitious masterplanned developments. DisplaySweet helped transform that complexity into an intuitive, immersive sales experience that made the future feel tangible.
Located in Melbourne's northern growth corridor, Merrifield is a landmark 900-hectare masterplanned community developed by MAB. Victoria's largest mixed-use developments, Merrifield brings together residential neighbourhoods, employment precincts, retail centres, schools and parklands to create an entirely new city for Melbourne's growing north.
MAB Corporation
Plus Architecture
Oliver Hume & MAB Corporation
Merrifield is a multi-billion-dollar, 900-hectare masterplanned community in Melbourne's northern growth corridor. Designed as a true city-building project, it combines residential neighbourhoods, retail centres, schools, employment precincts and parklands into one connected destination.
For buyers, purchasing within Merrifield meant investing in much more than a new home. They were buying into the long-term vision of a thriving community designed to evolve over time. The sales experience needed to communicate that vision while helping buyers understand how every new release fit within the broader masterplan.
The sheer scale of Merrifield presented a unique sales challenge.
Traditional brochures and static master plans struggled to convey the scale of a development like this, while buyers wanted reassurance about future infrastructure, employment opportunities, and the long-term value of the community.
The sales team needed a way to demonstrate how residential neighbourhoods, retail precincts, schools, parks and employment hubs would all come together, while allowing buyers to seamlessly transition from the wider masterplan to individual land releases, homes and available lots.
DisplaySweet transformed the masterplan into the centrepiece of the sales experience.
Using the Presenter App, a custom Interactive Masterplan, and a large-format touchscreen, consultants could guide buyers through the entire Merrifield community before drilling down into individual precincts, available homesites, and floor plans.
The result was a more engaging and intuitive presentation that replaced complexity with clarity, helping buyers visualise not only where they would live, but the future community they would become part of.
The sales journey is centred around an impressive 86-inch interactive masterplan, creating an immersive way for buyers to explore one of Australia's largest masterplanned communities.
Controlled through the Presenter App, the interactive display allowed consultants to move effortlessly between the wider Merrifield masterplan, residential precincts, future infrastructure, available homes and detailed floorplans. Buyers could clearly understand how each release connected to schools, retail centres, employment precincts and open space, giving them greater confidence in both the development and their investment.
Behind the scenes, CRM integration ensured that project information remained accurate and up to date, allowing the sales team to deliver a seamless, well-informed presentation from start to finish.
The client needed a way to communicate the scale and long-term vision of a 900-hectare masterplanned community.
DisplaySweet created a custom Interactive Masterplan that allowed buyers to explore the entire community before focusing on individual precincts, land releases and residences.
Buyers needed confidence that future infrastructure and employment precincts would deliver long-term value.
The interactive presentation clearly demonstrated the relationship between homes, schools, parks, retail centres and employment hubs, helping buyers understand how the community would evolve over time.
The sales team needed a more intuitive way to move between the masterplan, available homes and project information.
Presenter App, touchscreen technology and CRM integration created one connected presentation platform, allowing consultants to move seamlessly between project storytelling, land releases and individual home selection.
Merrifield is a 900-hectare masterplanned community by MAB in Melbourne's northern growth corridor, bringing together residential neighbourhoods, retail, education, employment precincts and open space within one integrated development.
The project used Presenter App, Touchscreens, TV, Interactive Masterplan, Explore and CRM Integration.
DisplaySweet powered the Merrifield sales gallery, allowing consultants to present the interactive masterplan, project vision, future infrastructure, land releases and available residences through one connected presentation experience.
DisplaySweet supported one of Victoria's fastest-selling master-planned communities, helping to communicate the long-term vision of Merrifield while driving strong off-plan sales, rapid land-release absorption, and greater buyer confidence.
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