Mira Mar Residences by Seaward Development

‍THE STORY

The context

Mira Mar Residences is a luxury 70-unit waterfront condominium development in downtown Sarasota, featuring two 18-story residential towers rising behind the restored historic Mira Mar Plaza on Sarasota Bay.

What makes the project distinctive is the combination of contemporary luxury and heritage preservation. Alongside the new residences, the retained historic structure will include retail and restaurant space along Palm Avenue, reinforcing the development’s connection to place and creating a layered lifestyle offering for buyers.

For the sales team, this meant the project needed to be presented as more than a collection of residences. It was important to clearly communicate the history of the site, the architectural significance of the development and the value of its waterfront location in a way that felt premium and easy to understand.

The challenge

For a project like Mira Mar Residences, the sales experience needed to do more than showcase floor plans and views.

The team needed a way to:

• Present the history of the site and the evolution of the development clearly
• Communicate the scale and positioning of the project within Sarasota
• Help buyers understand the relationship between the residences, the building and the waterfront setting
• Create a premium presentation experience that reflected the calibre of the development
• Support both broad project storytelling and more detailed one-to-one sales conversations

Success depended on giving agents the tools to move seamlessly between emotional storytelling and practical detail, while helping buyers connect with both the heritage and the future vision of the project.

The turning point

Rather than relying on disconnected sales tools and static presentation methods, the team used DisplaySweet to create a more integrated and immersive gallery experience.

By connecting digital content across multiple zones, linking presentations with the physical model and enabling the team to present the development dynamically on screen, DisplaySweet helped transform the sales process into a more fluid and engaging buyer journey.

This gave the team a clearer way to tell the project story while also helping prospects understand exactly where each residence sat within the broader development.

The experience

DisplaySweet was used across two zones in the sales gallery, allowing the team to tailor presentations depending on the buyer and stage of the conversation.

Using Duet Mode across TVs, agents could guide buyers through floor plans, views and key project details in a more dynamic format. This made it easier to compare information side by side and create a more engaging presentation flow.

The platform was also connected to the physical model through model lighting integration, allowing the team to highlight the location of each residence and show how it related to the overall building and site. This added an important layer of clarity for buyers trying to understand position, outlook and context.

With the Digital Twin, the team could also demonstrate the scale of the development from any screen in the gallery, helping prospects appreciate the full scope of the project and how it sits within its waterfront setting.

DisplaySweet also gave the team the flexibility to present to a single TV when needed, whether for more focused conversations or to support dual presentations within the gallery.

THE SOLUTION

Problem:
The team needed to communicate the history and value of a development shaped by both luxury positioning and heritage significance.

Solution:
DisplaySweet created a more connected presentation environment that helped agents clearly tell the story of the site, the restoration and the future vision of the project.

Problem:
Buyers needed to understand the relationship between individual residences and the broader development.

Solution:
Model lighting integration linked the digital presentation with the physical model, making it easier to highlight the location of each unit and explain its position within the project.

Problem:
The sales experience needed to feel premium while supporting different presentation styles.

Solution:
Duet Mode and TV presentations gave the sales team flexibility to present across multiple screens or use a single display for more focused one-to-one conversations.

Problem:
The scale of the development needed to be communicated clearly and visually.

Solution:
The Digital Twin allowed the team to showcase the full scale of Mira Mar Residences from any screen in the gallery, helping buyers better understand the project as a whole.

FAQ

How was DisplaySweet used in the sales gallery?
DisplaySweet was used across two zones in the gallery, allowing the team to present floor plans, views and project details across multiple screens or on a single TV depending on the conversation.

How did DisplaySweet help explain residence locations?
Through model lighting integration, agents could connect the presentation to the physical model and highlight the location of each residence within the development.

How did the platform help communicate the scale of the project?
The Digital Twin gave the team a way to clearly showcase the scale of Mira Mar Residences from any screen in the gallery.

What did this help the sales team achieve?
It helped the team present the project’s history, luxury positioning and value more clearly, while creating a more engaging and flexible sales experience for prospective buyers.

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