Smiths Lane by Mirvac

Mirvac’s masterplan community in Clyde North, Victoria required a comprehensive digital solution that would allow buyers to learn about the connection, community and convenience of this 10-year pedestrian-friendly project.

project details
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creative team

Display Interior Design by Adele Bates

Brand & Creative by Hoyne

Sales Technology by DisplaySweet

An Interactive Masterplan allows Mirvac to rollout each stage and element of the site as it is released.

Agents and buyers can control the masterplan via our easy-to-use Touchscreen that brings the model to life with animations engaging the buyer whilst frosted model pieces light up on cue.

As buyers are exploring the Smiths Lane model, additional and relevant content is displayed on an adjacent screen telling a cohesive story, highlighting location, facilities, amenities, available properties, parks, footpaths and access points.

The user-friendly display represents the family demographic, revolving entirely around the Interactive Model centrepiece.

We pay our respects to The Bunurong/Boonwurrung people, the traditional owners of this land.

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