“The Rochester is an off-the-plan residential development, with estimated construction completion Q4 2025, and with estimated early works set to commence in May.Without physically being able to provide a walk-through of the project, and for our clients to have a clear understanding of the layout and design, we required an immersive platform that could convey the apartments in as much detail as possible. Regular sales aids weren’t going to cut it in the current market, so we engaged DisplaySweet to create an immersive showroom space where buyers could visualise their future home as best as possible.
We had no desire to take the stock-standard Gold Coast project marketing approach, with all our assets printed in a sales book or shown from an iPad. Instead, we now have numerous progressive marketing solutions with DisplaySweet. Including touch screens, and TV’s, all integrated with the DisplaySweet-Live App, which integrates directly to our CRM in real time - ensuring that no apartments are doubled-up, and that pricing is always up to date.When the DisplaySweet platform was fully integrated in our sales display, we realised instantly how easy it was to navigate. We haven’t had any issues with the tech working, the layout wasn’t clunky, and the DisplaySweet team is always available if any collateral updates need to be made.Since engaging DisplaySweet, our sales agents have been able to sell more effectively to buyers, who can now envisage their future homes.”
Carly Cottam, Founder & CEO - MOTIV
The Rochester will be 170 luxurious two-bedroom, three-bedroom and three-bedroom + multi-purpose room apartments in one of Gold Coast’s most popular beachside locations, Broadbeach. The apartment building is just two blocks from the beach and it’s situated closely to essential services as well as dining, entertainment and shopping amenities.
MOTIV Group
MOTIV Group
The Rochester will be 170 luxurious two-bedroom, three-bedroom and three-bedroom + multi-purpose room apartments in one of Gold Coast’s most popular beachside locations, Broadbeach. The apartment building is just two blocks from the beach and it’s situated closely to essential services as well as dining, entertainment and shopping amenities.
Developed by Polycell Developments and designed by the renowned BDA Architecture, The Rochester’s showroom used DisplaySweet technology throughout, including the Presenter App integrated to a large TV in the main sales area. Buyers could sit within this area and view CGI’s, floor plans and more on the screen while it’s controlled by the Sales Agent.
As you move through the showroom, buyers also are able to view the video, interactive floor plates and maps on an interactive Touchscreen, making for extra impact.
The Rochester by MOTIV Group secured 40% of residences within the first four weeks, later reaching 95% sold, supported by a flexible, data-led sales experience that helped the team maintain momentum and respond quickly to buyer demand.
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