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Norman Estates is a premium lifestyle community located in Gledswood Hills in Sydney’s southwest, representing the first Australian collaboration between Sekisui House Australia, SHAWOOD and Greg Norman.
The project combines Japanese design precision with Greg Norman’s global lifestyle philosophy to create a distinctive residential community centred around a Greg Norman designed golf experience. With 190 homes planned across the estate, Norman Estates was designed to offer buyers a lifestyle driven community where architecture, landscape and leisure are seamlessly connected.
For the sales team, the challenge was to communicate this premium lifestyle vision while also helping buyers navigate a wide range of pre-designed homes, floorplans and available lots. The presentation environment needed to do more than simply display homes; it needed to tell the story of the community, connect buyers emotionally with the lifestyle and provide agents with the tools to guide buyers confidently through the decision-making process.
DisplaySweet transformed the sales gallery into a structured, immersive sales journey, allowing agents to move seamlessly from brand storytelling to masterplan exploration, detailed home presentations and real time availability.
The result was a sales experience that matched the ambition of the development itself, combining lifestyle storytelling with precise property information to help buyers explore the community with clarity and confidence.
Norman Estates is a premium lifestyle community located in Gledswood Hills in Sydney’s southwest, representing the first Australian collaboration between Sekisui House Australia, SHAWOOD and Greg Norman.
Sekisui House Australia & SHAWOOD
Sekisui House Australia & SHAWOOD
Norman Estates represents an Australian-first collaboration between Sekisui House Australia, SHAWOOD and global golfing icon Greg Norman.
Located around 45km southwest of the Sydney CBD, the $300 million master planned community has been designed as a lifestyle driven residential destination featuring 190 homes, a Greg Norman designed short course, residents’ lounge and a network of green open spaces.
The vision behind Norman Estates was to deliver more than housing. It aimed to create a community where architecture, landscape and lifestyle work together to support modern living.
To support this vision, the sales gallery needed to communicate both the emotional lifestyle appeal of the community and the detailed information buyers require when selecting a home and lot.
Presenting a lifestyle driven master planned community requires more than static marketing materials.
Buyers needed to understand the broader vision of Norman Estates, including the golf course, green spaces and community facilities, while also navigating the detailed choices available within the estate’s range of pre-designed homes.
The sales team needed a platform that could
• Introduce the Greg Norman lifestyle vision and brand story
• Help buyers explore the masterplan and understand the relationship between homes, amenities and landscape
• Present multiple home designs, floorplans, interiors and finishes in a clear and structured way
• Provide agents with access to real time lot availability and pricing
• Deliver a consistent and engaging experience across every sales interaction
For Sekisui House and SHAWOOD, success depended on helping buyers see both the big picture of the community and the individual homes that would become part of it.
Rather than relying on disconnected marketing assets, the Norman Estates team implemented the DisplaySweet platform as the foundation of the sales journey.
DisplaySweet unified lifestyle storytelling, masterplan exploration and home selection into a single connected experience.
This transformed the sales gallery from a static information space into a guided journey, allowing buyers to move naturally from understanding the vision of the community to exploring the homes available within it.
The buyer journey begins with lifestyle storytelling, where large format displays introduce the Greg Norman philosophy and the vision behind the community through cinematic imagery, architectural renders and lifestyle content.
From there, buyers move into the 98 inch interactive masterplan experience. A large touchscreen display allows agents to guide buyers through the estate, connecting individual homes to the golf course, clubhouse and surrounding amenities.
This provides buyers with a clear understanding of how each lot sits within the broader community.
Buyers can then explore homes in greater detail through the Digital Twin, which allows them to rotate, zoom and explore home designs while viewing floorplans, interior imagery and specifications.
For the sales team, the Presenter App provides a powerful tool for guiding conversations. Agents can access real time availability, pricing and inventory directly within the presentation, allowing buyers to compare homes, shortlist options and explore alternatives instantly. Private closing rooms ensure that decisions are made in a relaxed yet focused setting, with all the necessary information readily available.
At the core of the experience, the Studio keeps everything connected, ensuring inventory updates instantly and agents are always presenting the most current information.
The result is a seamless journey that blends lifestyle storytelling with detailed property exploration, helping buyers understand both the community vision and the homes themselves.
Problem: Buyers needed to understand both the lifestyle vision of the community and the individual homes available within it.
Solution: DisplaySweet structured the sales journey so agents could move seamlessly from brand storytelling to masterplan exploration and detailed home presentations.
Problem: The range of pre-designed homes made it difficult for buyers to compare options.
Solution: The Presenter platform allowed agents to showcase floorplans, interiors and finishes while enabling buyers to compare homes side by side.
Problem: Agents needed access to accurate availability and pricing during appointments.
Solution: The Studio connected inventory and presentation content, ensuring agents always presented the most up to date information.
Problem: The masterplan and community vision were difficult to communicate through static imagery alone.
Solution: Interactive masterplan technology and a Digital Twin allowed buyers to explore the community visually and understand how homes relate to amenities and landscape.
Norman Estates has achieved strong buyer demand and industry recognition.
The community has already recorded over $144 million in property sales, representing more than 50% of homes sold.
The project has also received significant industry recognition, including
• UDIA National Award – Best Masterplanned Development
• 2025 Urban Developer Awards – Development of the Year (New Communities)
These results demonstrate the strong market demand for lifestyle driven residential communities and the value of delivering a clear, immersive sales experience.
How did DisplaySweet improve the sales experience?
DisplaySweet transformed the sales gallery into a guided presentation experience, helping buyers understand both the community vision and individual homes.
How did buyers explore the masterplan?
An interactive touchscreen masterplan allowed buyers to explore the estate and understand how homes connect to amenities and the golf course.
How did DisplaySweet support the sales team?
The platform centralised all sales content and inventory information, allowing agents to guide conversations and access real time availability during appointments.
What was the overall impact?
DisplaySweet helped transform Norman Estates from a traditional sales gallery into an immersive lifestyle presentation environment.
To discover more, book a free consultation below.
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