Set in the heart of Toorak Village, One Toorak Place is a premium mixed-use development by Orchard Piper, combining luxury residences with retail and hospitality at ground level. Designed by Kerry Hill Architects, the project is aimed squarely at the top end of the market, offering large, house-style apartments and a fully serviced, hotel-like living experience for downsizers and owner-occupiers.
Public reporting notes the project achieved $125 million in pre-launch sales, alongside a record-breaking penthouse sale of more than $20 million.
Set in the heart of Toorak Village, One Toorak Place is a premium mixed-use development by Orchard Piper, combining luxury residences with retail and hospitality at ground level.
One Toorak Place was conceived as a highly curated, design-led address in one of Melbourne’s most established blue-chip suburbs. Positioned as Toorak’s first hotel-style serviced residential offering, the project brings together private, oversized residences with concierge-style living, wellness amenities, and a hospitality-led ground plane. Apartments.com.au reports the development comprises 47 apartments, commercial suites, and a retail and hospitality precinct, while introducing a five-star-service model to Toorak Village.
For the sales team, the challenge was not simply to present floorplans and finishes. It was to communicate a layered proposition: architecture, lifestyle, service, hospitality and prestige, all within a single sales environment.
The client was looking for a distinctive way to tell the story of the project inside the display suite.
For a development of this calibre, a conventional presentation would not have been enough. Buyers needed to understand not only the residences themselves, but also the broader design vision, the lifestyle positioning and the thinking behind the project. In other words, the sales experience needed to do more than inform. It needed to bring the project story to life in a way that felt premium, coherent and easy to navigate.
That led to a more narrative-led approach inside the sales gallery.
Rather than relying on a single screen or a linear presentation flow, the experience was designed around six flat-lay TVs, each focused on a different part of the story, from the architect and design philosophy to lifestyle and key project features. Powered by the Presenter App, this gave the sales team a more flexible way to guide buyers through the project and tailor the conversation depending on what mattered most to each prospect.
DisplaySweet helped create a sales gallery experience that felt considered, immersive and highly intentional.
The six-screen setup allowed the team to layer information across the suite, giving each touchpoint a distinct purpose while keeping the overall journey connected. Buyers could move through different aspects of the project in a more natural way, exploring the elements most relevant to them rather than being taken through a single fixed presentation.
Using the Presenter App, the sales team could control the journey fluidly and keep the experience polished and responsive. The result was a display suite that did more than showcase information. It supported a more engaging, story-led conversation, helping buyers understand the value of the project faster and with greater confidence.
Problem:
The client needed a unique way to tell a multi-layered project story inside the display suite.
Solution:
DisplaySweet delivered a six-screen presentation environment that allowed different parts of the narrative to be expressed clearly and elegantly across the space.
Problem:
Buyers needed to understand more than just the apartments themselves.
Solution:
The experience was structured around the broader proposition, including architecture, design vision, lifestyle and project features, helping the team communicate the full value of the development.
Problem:
The sales team needed a presentation format that felt premium but remained flexible.
Solution:
The Presenter App gave agents a seamless way to guide each conversation, adapting the journey to suit different buyer priorities while maintaining a highly polished experience.
One Toorak Place delivered standout early results in the market. Public reporting states the project achieved $125 million in sales prior to public launch, underlining the strength of demand for a clearly positioned premium offer. Reporting also notes the penthouse sold for more than $20 million, setting a new record for the most expensive apartment sale in Toorak.
For a project built around design, service and scarcity, those results reflect more than location alone. They point to the value of a sales experience that helps buyers quickly understand what makes the opportunity distinctive.
What is One Toorak Place?
One Toorak Place is a premium mixed-use development in Toorak by Orchard Piper, combining luxury residences with retail and hospitality at ground level. It is designed by Kerry Hill Architects and positioned at the top end of the Melbourne market.
What DisplaySweet products were used?
The project used the Presenter App and six TVs within the display suite.
How was DisplaySweet used in the sales process?
DisplaySweet helped structure the display suite around six flat-lay screens, each focused on a different narrative, allowing the sales team to guide buyers through the architect, design vision, lifestyle and project features in a more flexible and engaging way.
What results did the project achieve?
Public reporting states One Toorak Place achieved $125 million in pre-launch sales, as well as a record-breaking penthouse sale of more than $20 million.
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