“Working with DisplaySweet on Palma has been a fantastic experience. Their platform has completely transformed the way we present to buyers, making every interaction more engaging and intuitive. The technology brought each project to life, helping our team deliver a truly premium and immersive experience.
One of the biggest advantages of the platform has been how easy it is to update content, pricing and availability completely seamlessly, keeping every presentation accurate and consistent. The DisplaySweet team really understands how marketing teams and agents work, and they made the entire process smooth, efficient and enjoyable from start to finish.”
Laura Goldrod
Marketing Manager
GFO Investments
Palma is a boutique collection of luxury residences in Miami Beach, designed as an architectural icon for a highly discerning global audience. With interiors by Studio Ramirez and architecture by Built Form, the development combines refined design, fully furnished residences and a highly curated lifestyle offering.
Palma is a boutique collection of luxury residences in Miami Beach, designed as an architectural icon for a highly discerning global audience. With interiors by Studio Ramirez and architecture by Built Form, the development combines refined design, fully furnished residences and a highly curated lifestyle offering.
As part of Lefferts’ broader $730 million investment in North Beach, Palma needed a sales experience that could match its premium positioning while clearly communicating the quality, design intent and opportunity to buyers.
DisplaySweet enabled a seamless and professional presentation environment, helping agents bring the development to life with clarity and consistency while supporting strong early sales performance.
Palma is positioned as a highly exclusive residential offering in Miami Beach, designed for a select group of buyers seeking privacy, design excellence and a refined coastal lifestyle.
With fully furnished residences, no rental restrictions and a strong focus on both sanctuary and entertaining, the project required a sales experience that could clearly communicate both its lifestyle appeal and its architectural quality.
As part of a wider transformation of North Beach led by Lefferts, Palma also needed to be understood within the context of a larger, evolving precinct.
The client needed a seamless and professional way to present the development.
The sales team required a platform that could:
Without the right tools, maintaining clarity and consistency while presenting a high-end product at this level can be challenging.
Rather than relying on static materials, the team implemented DisplaySweet as the core presentation platform within the sales gallery.
This created a connected and intuitive system that allowed agents to present the development with greater clarity, while maintaining a polished and professional experience throughout the sales process.
Using the Presenter App, agents could guide buyers through Palma’s architectural vision, interiors and residences from a single, intuitive interface.
The platform was integrated directly with TV displays within the sales gallery, allowing content to be presented clearly and consistently during meetings. At the same time, Model Lighting Integration connected the digital presentation to the physical model, helping buyers understand the building and the positioning of residences more intuitively.
The Digital Twin, powered by Unreal Engine, provided additional visual clarity, allowing agents to present the exterior form of the building and its context in a more engaging and immersive way.
DisplaySweet Connect integrated with the client’s CRM via API, ensuring that data remained accurate and up to date throughout the sales process.
For the sales team, this created a structured and professional presentation environment.
For buyers, it provided clarity, confidence and a more engaging understanding of the development.
Problem: The development required a seamless and professional way to be presented
Solution: The Presenter App structured the sales journey into a clear and intuitive presentation experience
Problem: Buyers needed help understanding the building and residence positioning
Solution: Model Lighting Integration connected the digital presentation to the physical model, improving spatial clarity
Problem: The project needed to be visually brought to life
Solution: A 3D Digital Twin powered by Unreal Engine enabled more engaging and immersive presentations
Problem: Data needed to remain accurate throughout the sales process
Solution: DisplaySweet Connect integrated with the CRM via API, ensuring real-time accuracy
“Working with DisplaySweet on Palma has been a fantastic experience. Their platform has completely transformed the way we present to buyers, making every interaction more engaging and intuitive. The technology brought each project to life, helping our team deliver a truly premium and immersive experience.
One of the biggest advantages of the platform has been how easy it is to update content, pricing and availability completely seamlessly, keeping every presentation accurate and consistent. The DisplaySweet team really understands how marketing teams and agents work, and they made the entire process smooth, efficient and enjoyable from start to finish.”
Laura Goldrod
Marketing Manager
GFO Investments
How did DisplaySweet improve the sales experience?
DisplaySweet enabled a more structured and professional presentation, helping agents clearly communicate the project while maintaining consistency and engagement.
How was DisplaySweet used within the sales gallery?
The platform was integrated with TV displays, the physical model and a 3D Digital Model, creating a connected and intuitive presentation environment.
How did DisplaySweet support the sales team?
The platform centralised content and integrated with the CRM via API, ensuring presentations remained accurate and up to date.
What was the overall impact?
DisplaySweet supported a clear, consistent and engaging sales process, helping drive strong early sales performance and buyer confidence.
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