A Piccolo House (Gore Street) by Piccolo

Piccolo sets a new standard for luxury living with its latest project, Gore Street, located in the vibrant heart of Fitzroy. This prestigious development offers 49 luxury residences, designed specifically with the discerning empty nester in mind—those seeking a home that encapsulates ease of living without compromising on quality.

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creative team

Architecture by Woods Bagot

Interior Design by Hecker Guthrie

Sales Technology by DisplaySweet

Piccolo partnered with DisplaySweet to refine and polish their sales approach for the Gore Street project. Given the luxurious nature of the development, they knew they had to deliver a sales process that met the high standards of sophistication their buyers expected. Following this successful collaboration, 80% of the Gore Street apartments were sold within six months.

Gore Street's showroom received significant recognition, securing GOLD at the Melbourne Design Awards 2023, a testament to its standout design and innovation.

  • Present the Gore Street residences in a manner that reflects their high-end nature.
  • Provide a simple yet effective sales experience for both agents and potential buyers.
  • Ensure the technology was foolproof, enhancing the sales process without overwhelming users.

Piccolo wanted to avoid overwhelming their agents and buyers with complicated technology, preferring a more pared-back approach to let their property speak for itself. DisplaySweet delivered a streamlined sales experience, focusing on simplicity through a single LED wall that offered an immersive viewing experience without overwhelming users. The interface was designed for ease of use, ensuring that agents could navigate the system effortlessly, presenting the Gore Street residences in their best light.


The need for a seamless and error-free sales process was paramount, especially for a developer focusing on a high-end market. DisplaySweet's technology was designed to be fail-safe, minimising the risk of technical issues and ensuring a smooth operation. The system was set to activate automatically as agents entered the showroom, eliminating any hassle and allowing them to focus solely on engaging with potential buyers.


DisplaySweet provided exceptional support right from the start, addressing any questions and ensuring the sales team at Piccolo were fully comfortable with the new technology. This led to a smooth transition, strengthening the sales routine without any hiccups, which was vital for such high-end residences.

With only 20% of their apartments still up for grabs, Piccolo has repurposed the DisplaySweet tech, using the app interface in their office spaces for presentations. This practical shift highlights the system's flexibility and how it continues to play a key role in their sales efforts.

Want to bring your project to life with DisplaySweet? Book a demo to find out how we can transform your sales experience.

We pay our respects to the Bunurong and Wurundjeri peoples of the Kulin nation, the traditional owners of the land.

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