West End by Trenerry Property

Westend is quintessential Melbourne living; architecturally-designed residences positioned above a vibrant lifestyle precinct that incorporates urban dining, retail, a supermarket, day spa, health and wellbeing options.

project details
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creative team

Brand & Creative by Cornwell

Sales Technology by DisplaySweet

Combining the visions of four interior designers across multiple display apartments, the Display Presenter App allowed agents and buyers to seamlessly switch between each of the various residential options.

Buyers started the sales experience by entering an Immersion Room, the intimate cinema feel capturing the urban vibe while providing a movie-style introductory overview.

From there, buyers were able to explore the location and amenity independently via a Touchscreen before an agent sat down with them in the sales zone.

Here the Display Presenter App and TV enabled agents to highlight each unique area of Westend, answer specific questions about individual apartments, show available stock and close sales in each of the four different interior-designed displays housed in the one iconic display.

We pay our respects to The Wurundjeri people of the Kulin nation, the traditional owners of this land.

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