Waterstone by Sekisui House

THE STORY

The context

For Sekisui House, Waterstone was not simply another residential launch. It was a defining moment. As their first major development in Sydney’s Lower North Shore, the project needed to speak to an international market where buyers are highly design literate and expectations of quality are uncompromising.

With architecture by Koichi Takada Architects and TURNER, Waterstone was shaped around light, landscape and materiality. Every detail was considered, from the sculptural form of the building to the way apartments connected with their surroundings.

The real challenge was not just creating something exceptional, but translating that quality into an experience buyers could feel and understand long before the building existed, wherever they were in the world.

The challenge

In today’s market, premium off-plan buyers need more than floor plans and renderings to make decisions. They are looking for clarity, confidence and an emotional connection to the space.

Sekisui House needed to move beyond static marketing and create a presentation experience that mirrored the refinement of the architecture itself. They wanted a way to translate design intent, spatial quality and lifestyle vision into something buyers could intuitively understand, explore and emotionally connect with, across every stage of the sales journey.

The turning point

Rather than adding more content, the team chose to rethink the experience.

DisplaySweet became the foundation of a new way to present Waterstone. Not as a collection of assets, but as a connected, immersive journey.

The experience

Through using the DisplaySweet platform, Waterstone was transformed into a curated digital journey within the sales gallery and across remote presentations.

Buyers moved effortlessly from the broader vision of the development into the detail of individual apartments, gaining a clear understanding of spatial relationships, views and design intent along the way. Each interaction unfolded with purpose, allowing the sales team to guide conversations with precision while maintaining a sense of discovery.

The same experience translated seamlessly to remote presentations, ensuring overseas buyers engaged with Waterstone at the same level of depth and confidence as those in the gallery.

For the sales team, DisplaySweet introduced a more considered and consistent way to present the project.

For buyers, it created clarity, confidence and a genuine sense of connection to the architecture.

Waterstone shifted from concept to experience, making its value immediately tangible.

THE SOLUTION

Problem:
The architectural sophistication of the project was difficult to communicate using static materials.

Solution:
DisplaySweet enabled an interactive presentation experience that translated architecture into something intuitive and tangible.

Problem:
Premium buyers needed deeper understanding and reassurance before committing off-plan.

Solution:
Explore allowed buyers to interrogate apartments, layouts and views in detail, reducing uncertainty and accelerating decision making.

Problem:
Sales presentations lacked consistency and narrative flow.

Solution:
Presenter structured the sales journey into a cohesive story aligned with the project’s premium positioning.

RESULTS

• Sales: $52m in 12 weeks
• Market: premium off-plan buyers (local + overseas)
• Use case: sales gallery + remote presenting

To discover more, book a free consultation below.

‍

‍