Mirvac and DisplaySweet: A Decade of Innovation in Property Sales Technology

September 9, 2025
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Over the last decade, Mirvac and DisplaySweet have quietly revolutionised the way Australia buys and leases property. Their enduring partnership has delivered some of the most compelling, tech-enabled sales experiences in the country, raising the bar for off-the-plan developments and redefining what buyers now expect.


Whether it's immersive LED walls, interactive 3D models, or remote digital presentations, DisplaySweet’s technology empowers Mirvac to bring its boldest visions to life. Together, they’ve created unforgettable sales journeys—ones that spark imagination, deepen engagement, and drive decision-making long before construction begins.

From Sydney to Melbourne, Perth to Brisbane, the partnership spans over 40 landmark projects — each tailored with DisplaySweet’s adaptable technology. Whether launching luxury towers, commercial buildings or expansive masterplan communities, Mirvac leverages a curated mix of tools to match the ambition, scale, and audience of each development.

In communities like Cobbitty and The Village, buyers explore future neighbourhoods through Interactive Masterplans and the Presenter App—making big-picture decisions feel intuitive and exciting. Meanwhile, at high-end projects like The Eastbourne, Ador Burswood, and Harbourside, the experience mirrors the prestige of the product: premium, polished, and profoundly immersive.

A recent example of the partnership at work, Mirvac’s Harbourside Residences, a centrepiece of Sydney’s $2 billion Darling Harbour revitalisation, achieved an extraordinary $600 million in pre-sales within just 24 hours of its second release.


“The relationship between DisplaySweet and Mirvac is built on a shared commitment to innovation and excellence,” said John Paige, Co-Founder and Co-CEO of DisplaySweet. 

“Together, we’ve pioneered a new standard for off-the-plan property sales and leasing in Australia — where technology doesn’t just support the process; it leads it.”

This success lies in DisplaySweet’s ability to flex across market segments—from first-home buyers in communities like Smiths Lane and Olivine, to high-end downsizers at The Frederick, leading office tenants at Harbourside and discerning renters in Mirvac’s Build-to-Rent portfolio. 


Whether the buyer is investing, upgrading, or renting in a premium BtR environment or workspace, the sales platform and on-brand content ensure Mirvac teams deliver with consistency, confidence, and an experience that resonates.

As Mirvac continues to reimagine Australian cities, DisplaySweet remains a vital part of that journey. From coast to coast, our proptech is driving performance, ensuring every launch is not just beautiful but built to convert.

Here’s a look at some of the standout projects that have defined this decade-long partnership:

NSW

  • Cobbitty, Cobbitty
  • Everdene, Mulgoa
  • Harbourside, Sydney
  • Highforest, West Pennant Hills
  • NINE, Willoughby
  • The Frederick, Green Square
  • The Langlee, Waverly
  • The Village, Menangle
  • Riverlands, Milperra

VIC

  • Olivine, Donnybrook
  • Prince and Parade, Brunswick
  • Smiths Lane, Clyde North
  • The Albertine, Albert Park
  • The Eastbourne, East Melbourne
  • The Fabric, Altona North
  • Trielle, Yarra’s Edge
  • Tullamore, Doncaster
  • Waverly Park, Mulgrave

QLD

  • Everleigh, Greenbank
  • Hydeberry, Rochedale 
  • Quay, Newstead

WA

  • Ador Burswood, Perth

From masterplanned communities to landmark apartment and office towers, DisplaySweet powers the experiences that engage buyers and accelerate sales and leasing. Discover why Australia’s leading developers, including Mirvac, trust DisplaySweet to redefine how property is bought, sold, and leased. Book a demo today.