Crown Resorts partnered with DisplaySweet to ensure the vision for One Barangaroo was communicated effectively to its global audience. This collaboration focused on using state-of-the-art showroom tech to overcome physical and geographical presentation limits, setting a new standard in real estate marketing.
The strategic use of tech within its presentations significantly contributed to the development’s success. By February 2022, One Barangaroo had secured $1.2 billion in gross sales and pre-sale commitments. A standout sale was the acquisition of the 48th and 49th floors by James Packer for $72.2 million, highlighting the allure and value of the residences.
PROJECT GOALS:
– Deliver a world-class luxury presentation experience to attract a global clientele.
– Overcome physical presentation limitations to effectively showcase premium views and interiors.|
– Equip agents with cutting-edge tools for dynamic, up-to-date presentations for global clients.
SHOWCASING THE LOCATION’S TRUE VALUE AND ITS MULTI-MILLION DOLLAR VIEWS.
Despite the showroom's orientation away from Sydney Harbour, the use of a Display LED Wall enabled Crown Resorts to effectively simulate the spectacular views each residence offers. This integration allowed potential buyers to experience the panorama as if they were in the apartments, ensuring they could appreciate the full value and unique positioning of their prospective homes.
ATTRACTING A PRESTIGIOUS GLOBAL AUDIENCE.
Targeting an international market required Crown Resorts to maintain a prestigious, uniform presentation style that aligned with their brand's premium image, regardless of the presentation environment. Display Presenter provided the perfect solution, allowing agents to carry a complete, up-to-date digital sales suite on their iPads or laptops. This adaptability proved essential for engaging international clients and facilitating a seamless sales process across various regions.
ERROR-FREE CONTENT UPDATED IN REAL-TIME.
Keeping sales presentations accurate and consistent was a top priority. With agents travelling internationally, ongoing project developments, and clients in every timezone, it was vital that content was kept up-to-date at all times. Display Portal, the property management system that powers all presentations, meant this was possible. This behind-the-scenes system ensured that all agents, regardless of their location, had immediate access to the latest floor plans,property information, and customer details at the click of a button – enhancing the reliability and credibility of the sales team in front of discerning clients.
One Barangaroo by Crown Resorts exemplifies how integrating innovative technology with traditional luxury can create a compelling sales narrative that resonates across global markets. The project not only achieved its sales targets but also set a new benchmark for luxury developments worldwide.
Discover how DisplaySweet can transform your property presentations into a captivating experience that drives sales. Contact our salest team to learn more about our solutions and how they can be tailored to meet the unique needs of your next project.
We acknowledge the Gadigal people of the Eora Nation, the traditional custodians of the land on which One Barangaroo stands.
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