Dahua, Hawthorn Park

PROJECT SUMMARY

Hawthorn Park, Boroondara’s largest development, is a flagship $300M development combining high-quality design and amenity across 1.2ha that will cater for Melbourne’s growing population. Educating buyers was the key consideration within the sales gallery that included a DisplaySweet Immersion Room, using multiple projectors, to showcase individual apartment outlooks of both views and courtyards. An Interactive Model lit up individual sections of the project using the DisplaySweet App, which also controlled dual TV sales zones. The gallery has been highly effective for not only sales but also events such as the Hawthorn Park Lifestyle Series where high profile guest speakers address a VIP audience on interiors, lifestyle and investment options.

Hawthorn, VIC, Australia

CLIENT
SERVICES

Sales Flow Strategy
DisplaySweet App
Digital Display
Immersion Room
Interactive Model

CREATIVE TEAM

Brand & Creative by Self-titled
Sales Technology by DisplaySweet
Renders by Binyan