Hamton, MVP

PROJECT SUMMARY

Hamton’s Moonee Valley Park project is a legacy redevelopment of the iconic Moonee Valley Racecourse, in Melbourne’s northwest. Its size and scope to be rolled out of multiple stages needed a digital display option that would educate buyers, introduce them to the new community while also offering the marketing and sales team flexibility to add new details and stages as they become available for public release. DisplaySweet installed a large scale Interactive Masterplan placed in the display that overlooked the racecourse to give buyers a full overview of the project. Meanwhile, agents could work with individual buyers and walk them through various components of the project via the DisplaySweet App that was connected to multiple TVs in different zones.

Moonee Valley, VIC, Australia

CLIENT
SERVICES

DisplaySweet App
Digital Display
Interactive Masterplan

CREATIVE TEAM

Brand & Creative by Hoyne
Sales Technology by DisplaySweet
Renders by Floodslicer