LAS Group, One Wellington

PROJECT SUMMARY

Inspired by the lively and vibrant Melbourne neighbourhood of St Kilda, One Wellington is a luxury apartment project designed to celebrate the suburb’s diversity, lifestyle, culture and personality. A fitting sales gallery embraced that vibrancy, starting with the DisplaySweet App, that controlled a large screen TV used to introduce buyers to the project, its location and curved modernist K.P.D.O architecture. As a real statement, buyers moved onto an enormous larger-than-life TV Immersion Wall that made a hero out of the site’s connection and location as well as its incredible sweeping views across the city, bay and parkland.

St Kilda, VIC, Australia

CLIENT
SERVICES

DisplaySweet App
Digital Display
Immersion Wall

CREATIVE TEAM

Brand & Creative by Studio Ongarato
Sales Technology by DisplaySweet
Renders by Gabriel Saunders