For Melbourne’s tallest tower outside of the CBD, LK Property engaged DisplaySweet to create an entirely digital display experience that could work on the road from anywhere in the world. With Charlize Theron as the brand ambassador and exquisite architecture and interiors designed by award-winning architectural practice, BatesSmart, the display feel had to be luxurious. Using our Touchscreen as the core experience, we created intimate sales tables, that connected to an adjacent TV that displayed complementary content. With over $100M of apartment sold in the first 10 days, the sophisticated sales experience resonated with the demographic and delivered what was required for a project of this calibre.
South Yarra, VIC, Australia