As Mirvac’s largest housing estate in Victoria, Olivine, required a long-term strategic sales gallery that would educate and cater to thousands of buyers. The Donnybrook site, north of Melbourne, would incorporate a local town centre, community infrastructure, health and sports facilities as well as housing. The DisplaySweet App was used to link all digital assets including TVs and Touchscreens, making navigation as easy for first-time visitors and buyers as it was for experienced agents. On launch days the App was used to switch all TVs into dynamic Live Salesboards.
Donnybrook, VIC, Australia
