Mirvac, Smiths Lane

PROJECT SUMMARY

Mirvac’s masterplan community in Clyde North, Victoria required a comprehensive digital solution that would allow buyers to learn about the connection, community and convenience of this 10-year pedestrian-friendly project. An Interactive Masterplan allows Mirvac to rollout each stage and element of the site as it is released. Agents and buyers can control the masterplan via our easy-to-use Touchscreen that brings the model to life with animations engaging the buyer whilst frosted model pieces light up on cue.  As buyers are exploring the Smiths Lane model, additional and relevant content is displayed on an adjacent screen telling a cohesive story, highlighting location, facilities, amenities, available properties, parks, footpaths and access points. The user-friendly display represents the family demographic, revolving entirely around the Interactive Model centrepiece.

Clyde North, VIC, Australia

CLIENT
SERVICES

Sales Flow Strategy
DisplaySweet App
Digital Display
Interactive Masterplan

CREATIVE TEAM

Display Interior Design by Adele Bates
Brand & Creative by Hoyne
Sales Technology by DisplaySweet
Renders by Floodslicer