Mirvac, The Fabric

PROJECT SUMMARY

For our tenth project with developer Mirvac, we centred the onsite display experience in Melbourne’s Altona North around our Interactive Model. The fully digital Masterplan showcased the area as well as the location of the 78 town residences within the site. Buyers were able to control the model at the touch of a button with our intuitive Touchscreen animating streets, parks, amenities and which townhouses remained available for purchase. Building ‘pieces’ sit atop the model complimenting the unique feel of The Fabric brand, coming to life with a glow as the screen underneath lights up. A TV in front of the model synched with the masterplan, displaying complementary content, floor plans and imagery to bring the experience together.

Altona North, VIC, Australia

CLIENT
SERVICES

Sales Flow Strategy
DisplaySweet App
Digital Display
Interactive Masterplan

CREATIVE TEAM

Brand & Creative by Clear
Sales Technology by DisplaySweet
Renders by Floodslicer