Pace Development Group, The Darley


The Darley by Pace Development Group is an architectural landmark and Flemington’s only residential development on the racecourse. The Darley’s 2 and 3 bedroom residences offering unrivalled amenities, provenance meets prestige at the historic home of the Melbourne Cup.

Pace wanted to showcase The Darley as a world-class development across from one of the most famous racetracks in the world, and felt their showroom needed to showcase the development to the highest standard while highlighting how incredible the location is.

The Darley showroom included the DS-Live app to TV integration, where buyers could compare finishes, view CGI’s, brochure, aerial photography, market outlook and see views of Flemington Racecourse and beyond from certain apartments.

The impressive interactive DS-Model Lighting that integrates with the DS-Live App allows sales consultants to show the relevant floor plates and plans on both the model and also view on a large 85” TV screen.

We pay our respects to the Wurundjeri people, the traditional owners of this land.


DS-Live App
DS-Model Lighting


Creative by Studio Ongarato
Architecture by ARM Architects
Interior Design by Carr
Landscape Architecture by TCL
Model by Modelcraft
Renders by Gavin Scott
Sales Technology by DisplaySweet