Parallel Property, Realm

PROJECT SUMMARY

At 132m in height, Realm is Adelaide’s tallest tower with a golden geometric exterior designed by award-winning architectural firm Ellenberg Fraser, a reflection of its iconic status. It’s a building that needed a display experience befitting of a new benchmark in apartment living. Upon entering the sales apartment, buyers were greeted with a huge DisplaySweet Immersion Screen that covered an entire wall, enveloping and introducing the buyer to the building, it’s premium residential amenities, bar and restaurant. It was an impressive introduction to the project, complemented by a Touchscreen that explored floor plans and apartment configurations in more detail. Agents were able to finish the presentation in a more intimate space in front of a TV, controlled by the DisplaySweet App, answering questions about size, position, materials while sending additional information digitally to the buyer before finalising their purchase plans.

Adelaide, SA, Australia

CLIENT

Parallel Property

SERVICES

Sales Flow Strategy
DisplaySweet App
Digital Display
Immersion Room

CREATIVE TEAM

Brand & Creative by Canyon
Sales Technology by DisplaySweet