Pienza Neutral Bay by Central Element


In every way, Pienza is designed to inspire. This collection of bespoke residences in Sydney’s Neutral Bay has been meticulously crafted by award-winning SJB Architects to elevate the preconceived notions of apartment living. Their generous proportions, unique inclusions and luxurious amenities are uncompromising on both beauty and quality.

Prominently located on the corner of Waters Road and Grosvenor Street, residents of Pienza will enjoy the charm and convenience of vibrant amenities on their doorstep, which make village life in this prestigious neighbourhood so appealing, before retreating to a private haven above.

The luxurious Pienza display suite embodies a life well-lived in absolute comfort. With tremendous care taken to ensure an exceptional generosity of space, the display interiors feature design choices more synonymous with a grand house than an apartment: such as a butler's pantry, home office, powder room, and private outdoor space. 

Pienza is set to become one of the first residential developments to achieve WELL V2 certification in Sydney. The WELL Building Standard helps interior spaces and communities improve comfort, drive better choices and advance human health and wellness.

The $180 million project was launched in December 2021, and has been a resounding success, with developers Central Element securing a $7 million sale amongst others.

Central Element’s Managing Director Nathan Chivas noted, “The $7m sale set a new price record within the popular village precinct of Neutral Bay. We are achieving further record sales in excess of $36,000 per square meter. A testament to the demand for high-quality residences in this area."

“Display Sweet’s technology has enhanced the customer experience at our Pienza, Neutral Bay Village display suite. The application was custom built and connects seamlessly to the technology installed – creating a great selling tool for our agents. The ability to cater the visual display to our customer’s needs has proven to be a success in an ever-evolving market.”

The Pienza display suite showcased well thought out use of DisplaySweet’s property technology, including the DS-Live app and an impressive DS-Immersion Wall where buyers could view the floor plans, CGI’s, location map, video and much more on a large screen whilst learning about the project.


Central Element


DS-Live App
Immersion Wall


Architecture by SJB Architects
Landscape Architecture by Arcadia
Sales Technology by DisplaySweet