Samuel Property, Louise


Louise by Samuel Property is a collection of brand new 1, 2, 3 and 4-bedroom residences overlooking Albert Park Lake in Melbourne.

Designed by Cera Stribley, Louise evokes a sense of place, a tower inspired by its surrounding heritage and contemporary buildings. Its biophilic design brings residents a place that considers the wellbeing of its occupants and visitors.

The challenge for Samuel Property was that the showroom space was in the heart of a busy area, and as such there was not a large amount of room for a full display apartment or model. To combat this, the team cleverly utilised DisplaySweet’s technology in lieu of a physical architectural model, which would have required a large amount of space, and they also included a coffee shop at the front, so the space was multi-functional.

The Louise showroom made well thought-out use of the DS-Live app to TV integration, including using a 3D-building to where buyers could browse the architectural model, highlight amenities, view prices, layouts and the interactive location map. Buyers could also watch the project video on several display TV’s, giving the showroom great appeal from the street with a double-sided TV.

We pay our respects to the Kulin people, the traditional owners of this land.


DS-Live App


Project Marketing by Blair Property
Creative by Studio White Noise
Renders by Floodslicer
Architecture by Cera Stribley
Landscape Architecture by Acre
Sales Technology by DisplaySweet