Princeton, Serrata


Serrata Blakehurst, developed by Princeton, is Blakehurst’s newest architectural masterpiece, with bayside serenity coupled with convenience to all the wonderful attractions you desire for vibrant urban living.

Named in honour of the Banksia Serrata foliage that grows prolifically in the area, this collection of 32 architecturally designed one, two and three-bedroom apartments is found within a boutique building with a gently curved form crafted from beautiful materials.

Comprising of only 32 apartments, this boutique development offers a selection of architecturally designed apartments that have been thoughtfully designed to harness district views and natural light. All apartments provide generous living spaces that flow seamlessly onto large and functional outdoor entertaining terraces.

The display suite included the DS-Live App, where buyers could view the floor plans, CGI’s, location map, video and the entire project in an impactful setting within their sales office.

Casey Woods, Head of Marketing at Laver Residential Projects, the project marketer on the development, said, “Selling Serrata with the DisplaySweet app has been a hugely useful sales tool to complement our display apartment. We’re looking forward to the next project with DisplaySweet.”

We pay our respects to the traditional owners of this land, the Bidjigal people of the Eora Nation.




DS-Live App


Project Sales & Marketing by Laver Residential Projects
Sales Technology by DisplaySweet