Tick Homes engaged DisplaySweet to help them fulfil their vision of a new way of presenting their houses to buyers new to the market and investors. Moving away from a traditional display home model, Tick Homes wanted to showcase all of its houses, complete with options in the one holistic space. By building the DisplaySweet Immersion Room we created a 1:1 cinema where the buyer could physically walk around their preferred floor plan projected to scale onto the ground, while viewing facade and interior options that appeared on the back wall for selection. The experience continues to drive phenomenal sales results and won REA’s Innovation Award.
Read more about Tick Cinema here
Essendon, VIC, Australia