Central Element & DisplaySweet Seeing Sales Success

November 1, 2022

One of Australia’s top property developers, Central Element, have had a huge year with another successful launch in Sydney.

Over the weekend their newest luxury development, Ethos Chatswood launched, attracting a high volume of buyers to the state-of-the-art display suite, resulting in an outstanding 60% of the development being sold.

The Ethos showroom was the second time the busy company has partnered up with PropTech giants DisplaySweet, making purposeful use of innovative technology to ensure sales success.

Exclusively centred within Chatswood, Ethos is a rare collection of luxury 1, 2 and 3-bedroom residences and penthouses enriched by remarkable vistas and experiences including wellness facilities, boutique retail and a sky lounge. Designed by SJB Architects, these generously articulated spaces are a living testament to the beauty of balance.

“We are once again impressed by the team at DisplaySweet – their dedication to customer service is evident throughout the app-build process and well beyond. They were always there to provide support ensuring we leverage the technology available in our showroom,” said Aimee Harris, Marketing Manager at Central Element.

“The ability to be able to demonstrate the project vision in a seamless and visual way is critical in the sales journey.”

Prior to this collaboration with DisplaySweet, Central Element also joined forces on the high-end showroom for their $180 million residential development Pienza Neutral Bay, which launched in launched in late 2021.

Central Element’s Managing Director Nathan Chivas noted, “The $7m sale set a new price record within the popular village precinct of Neutral Bay. We are achieving further record sales more than $36,000 per square meter. A testament to the demand for high-quality residences in this area."

“Display Sweet’s technology has enhanced the customer experience at our Pienza Neutral Bay showroom. The application was custom built and connects seamlessly to the technology installed – creating a great selling tool for our agents. The ability to cater the visual display to our customer’s needs has proven to be a success in an ever-evolving market,” he said.

Central Element is a privately-owned award-winning developer led by Directors Wayne Chivas, Shane Smollen and Managing Director Nathan Chivas. The company is widely acclaimed for delivering premium and environmentally sustainable developments in the residential and hotel sectors across Sydney’s metropolitan area.

Central Element have been busy, with the completion of new projects in Balmoral and Coogee in 2022, as well as the launch of a world-class Hyde Park mixed-use development on the site of the Hyde Park Inn at 271 Elizabeth Street.

DisplaySweet platform is used by developers across Australia, New Zealand, United Kingdom, Singapore and Malaysia. The platform integrates with proprietary showroom technology including Immersion rooms, Interactive Models, Masterplans and more.

“The use of our immersive technology, like the DS-Live Apps, DS-Model Lighting and DS-Masterplans has been increasingly popular as it allows sales agents to present buildings in an engaging manner, exploring buildings, CGI’s, videos, floor plates and more to their full potential,” said Marcus Skeggs, Account Director - ANZ at DisplaySweet.

“Our partnership with Central Element has again shown that our technology helps developers sell buildings faster and for a more premium price.”

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