Three Steps To Double Your Conversion Rate

June 7, 2020

There’s nothing quite like the buzz of anticipation that comes with seeing a queue of people lining up outside your sales suite door ready for the launch of your new project.

What about the registrations of interest, the inquiry emails, that flood your inbox asking for more information about the exciting new house and land release or apartment project that’s due to come to market.

But it’s all pretty meaningless without conversion when interest turns into a prospect that becomes a sale. That, feeling, is priceless.

New development market conversion rates hover around 20 to 30 per cent that is approximately one in three or four prospects will become buyers.

That’s not bad but what if we told you there are ways where that figure could be 50 per cent, where one in two leads could be converted into genuine buyers. Sounds good, particularly in an environment where competition is tight and sales mean survival.

Below are three proven ways to improve the sales conversion rate of your next project.

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